The Simit Comes to London

London simits

This ad appeared in our local newspaper the other day. I couldn’t resist translating and sharing it with you . . .


It’s a well-known fact the English love their 5 o’clock tea. Every day, as evening approaches, they set the table with little snacks and fill the teacups. That’s fine, we said, but wait a minute; the best thing to go with freshly brewed tea is a simit.

What’s more, the most delicious tea and the tastiest wheat are grown in our soil. Every flavour is enhanced by the touch of our sun and our water.

So we felt a responsibility to introduce our tea and our simit to the English. Besides it’s our mission to ensure that the irresistible flavour of the simit reaches every corner of the world.

First we treated our guests all over Anatolia. Then, moving beyond our borders, we spread to all points of the compass. We offered our tasty delights from Holland to Saudi Arabia.

As if that was not enough, we crossed the oceans to other continents. We opened a Simit Sarayı on New York’s famous Fifth Avenue.

And we haven’t finished. We rolled up our sleeves to make new dreams come true.

174596_simit-cayWe have now opened a Simit Sarayı in London.

We haven’t changed our name or our taste. We want the name and the flavour of our land to be known everywhere! Turkey’s Simit Sarayı is now a growing world brand.

381 Oxford St, London


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